WEB DESIGN
Website is more than an information center today. It is a member of your team who works round the clock non-stop and meet your customers more than any one ever happens to. And in that case, gets so close to them, as close to their desktops. You have to be sure that your website has all the elements set well in it that makes the user have a great experience when logged in. Now that calls for a detailed approach when it comes to designing your website rather than just setting it up over night with available sources online.
At Phoenix, we understand this essential fact and deliver you not services but solutions that reflect your brand's vision and philosophy.
Look & Feel: It all starts with the aesthetics, as it happens to be the most pulling factor for a user. It begins with the appearance of your website that the interest of the user builds up to stay longer in your site and read through. Fonts, typography, space alignment, placement, layout and so many other things come into play here. Phoenix has the best web-designers in town, who can make your site pop put of the screen and splash at the customer's mind. WOW is the effect intended here.
Smart and Sensible: It is important to catch the customer's pulse and design the website accordingly for ultimately it is they who are the users. So it is important to design the site that satisfies the needs of the target audience perfectly. At Phoenix, we design websites that reflect the brand values and respond to the customer's need precisely.
LOGO DESIGN
Pepsi, Nike, Apple, Mercedes Benz, Levis: When you look at successful renowned brands or even hear about them, the first thing that comes to your memory is their logo that sticks right on target apart from their names. A logo is clearly the single element that represents your brand wholly. A lifetime's asset to your brand, the logo has to be so effective that it stands tall beyond time.
An effective logo should be:
- 1. Simple in language
- 2. Memorable in nature
- 3. Timeless in trend
- 4. Versatile in all mediums
- 5. Appropriate in intent
Take Apple for instance. You will never mistake the logo of Apple for any other company even when you drive past it on a billboard at 100 KMPH. That's the strength of a solid logo. At Phoenix, we understand the essence and importance of this and deliver you the best when it comes to logo design. We make sure it not just the graphical representation but also an allied partnership that your logo will do with all the other branding elements like collaterals, website, product packaging and so on.
GRAPHIC DESIGN
Collaterals are the real business cards of your brand. They contain all the needed information, communicate about your products & services and engage the customer towards further discussions. Is it not important for you to impress the customer with the right tone and design when it comes to this important part of marketing communication? Yes. But the challenge lies in portraying it all in the best way.
Visiting cards, Letter pads, Envelopes, Note pads, Scribbling pads, Invites, Greeting cards, Loyalty cards, – the list is endless – Phoenix's Graphic and Print Design can do all this and more for you. At Phoenix, we understand the significance of standing out when it comes to Graphic & print design to outsmart the competition that tends to stay creative too.
Be it an info-graphic representation in your website slider, a brochure that your marketing person carries, a quick flyer that needs to be printed, an email that has to be composed and sent, periodical newsletter, tall signboards, internal employee communication, showroom danglers, exhibition stalls and so on: effective graphic and print design makes your brand stand unique in all these places. At Phoenix, with our experienced design team, we offer you design solutions with global touch, equipping your brand to go places.
PACKAGE DESIGN
Ever wondered what makes two products of exactly the same content vary in their prices on the retail shelves? The quality may be one thing, but lets assume they are of the same quality too. What makes the difference then? Packaging can be a tricky thing here. Packaging is the first interface between the product's class and the customer. You know the worth of your product but how will the customer ever get to understand the same in the middle of so many brands in the market. Smart packaging can be the differentiating factor.
Let it be a chocolate or a drone, at Phoenix, we understand the nuances of successful product packaging that draws attention and action. Solid carton boxes, fluid product wrappers, catchy sachets, sleek containers: we do it all at Phoenix. Our experience in Product packaging spreads into varied Industries and brings to the fore an expertise that allows you to trust our aesthetic team that makes it work.
Our approach is as follows:
- 1. The process starts with a thorough research of your product.
- 2. We then map the consumer behavior in the concerned Industry
- 3. Our team clearly maps the problem in place and devices the solution
- 4. Aesthetics, Functionality and Appeal are integrated into the packaging solution
- 5. Prototyping is done and discussed with the customer
- 6. Based on the feedback from a diverse group, we move on to finish the product in style
So when it comes to packaging that attracts results, Phoenix is your destination to reach by.