E-MAIL MARKETING
You do all the hard work and get your product ready. But what use of it without communicating the news to the customer world? Of all the communication acts, an integrated e-mail marketing plan is a must today to get the word out to the mass out there. Email still remains the easiest and most used method of communication for personal and professional purposes. But it is not as easy as it sounds to orchestrate an effective email strategy.
What are the challenges?
- 1. Promotional mails are easily considered Junk today
- 2. It's hard to grab the users attention and engage a customer in the middle of the busy schedule
- 3. Even if successfully executed, the follow up strategy is entirely a different module that has to be planned well
- 4. Email marketing is not only a scientific process but involves a lot of art when it comes to delivery and execution
These are common challenges that make email marketing a tough cake to cash in and the very same reason why Phoenix stands out from the competitors in this matter. With our team of experienced content and communication experts, we not only compose the content with the perfect subject and body, but also articulate an entire strategy that involves little things like the structure, aesthetics, size and so on, to technical things like integrating it to the website and managing the campaigns on your own. We make sure none of your emails are ever annoying or neglected. At Phoenix, we make sure you have a smart content management system where you can do it all on your own from the scratch to end, with little intervention from our team. On the top of all, we do it cost-effective, delivering value for your money.
CONTENT WRITING
Content is the king they say, but there is so much to take in when you go online. Varying from interesting to interactive, there is a pile of content going online everyday from various brands. It takes more than language dominance to beat the market with smart content today. So what does it take?
Effective content must be:
- 1. Smart & Sensible
- 2. Crisp & Catchy
- 3. Appealing & Engaging
- 4. Intriguing & Interactive
- 5. Simple & Purposeful
At Phoenix, we understand the science behind this and appreciate the art involved giving you, the customer, exactly what it takes to win hearts and minds. With the brand clutter out there, it is going to consistent quality that will win the race on the long run. Phoenix boasts of its variety when it comes to content with its associations of writers across the world from varied Industries and interests. This enables us to create region specific and field friendly content.
Let it be responsive website content, catchy advertisement copy, imperative marketing content, colorful social media campaigns and so on, Phoenix treats every module as a separate project with a team of experts in every field working together to deliver the results.
SOCIAL MEDIA MARKETING
Facebook, twitter, tumblr, instagram, pinterest and more: Social Media is the most happening place today. Brands connect to the customers directly through social media and get to understand the aims and aspirations of their audience more precisely. In addition to the usual activity that fills up the routine part, there are so many smart and sleek strategies coming up every day that matters in this social race. At Phoenix we take an integrated approach to your social Media strategy, where we do the following:
- 1. Analyze your brand attributes
- 2. Sketch a social Media strategy based on your brand values
- 3. Map the attributes of your brand with a smart strategy that encompasses all the social media channels
- 4. Constantly create, engage and retain customer relationships through campaigns based on lean and latest trends
Phoenix does it all at accost-effective price that suits your budget and delivers results too. We believe there is no one-size-fits-all strategy when it comes to Social media strategies, and Phoenix offers all the customization you need: be it price or the approach.